Our mission to you.

Easy wear wardrobe staples that combine classic and contempory styles.

My Serenity Boutique

Classic timeless pieces for every season.

New Season

Street Styles

  • Time for an update.

    Apr 3, 2024Marlene McGaw

    Hi ladies We're over 5 years in MSB  business. I've caught up in the mundane of day to day running of the shop, some of the important things have slipped.  I...

  • Welcome to my 1st blog post for Serenity Boutique 

    Nov 1, 2021Marlene McGaw

    This has been on the cards for a while now.  I enjoy writing, my grammar is not the best but that's ok - don't judge or correct me on the you-...


Background of Our Brands- Soya Concept

Our brand is a colourful, feminine brand. We offer fashionable, high quality women's wear at affordable prices, making it possible for every day women to be dressed stylishly and comfortably.

Background of our brands - Vero Moda

We strive to appreciate and capture the essence of everyday moments with authentic, vibrant and honest style expression - appealing to every generation. Our sonsumer is defined - not by age - but by lifestyle.

Background of our brands - B young

The b Young b.fair is about responsible production, responsible materials, minimising waste and exploiting new opportunities to reduce any negative impact our business may have. For the sake of the environment and the people involved.